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New Tire Introductions
Meet the latest additions to an already stellar lineup. Tire technology is constantly changing, and these tires reflect the cutting edge of industry advances. You’ll learn to recognize the latest breakthroughs – they have Goodyear written all over them. Two great tires, one tough decision.
ASSURANCE featuring Comfortred Technology
FORTERA featuring SilentArmor Technology

The Assurance ComforTred is Goodyear's new premium luxury passenger tire. It boast's a super absorbent layer between the tread and belt providing, on average 20% more cushion than standard tires. ComforTred offers a smooth and quiet ride, providing the total luxury driving experience.
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Fortera featuring SilentArmor Technology is designed for SUV owners who want their tires to be strong and tough without compromising the quiet and comfort of a passenger car. A Comfort Zone offers a smooth quiet ride, and an Armor Zone made with KEVLAR which is pound for pound 5 times stronger than steel.
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ASSURANCE featuring TripleTred Technology
 
WRANGLER featuring SilentArmor Technology
Assurance TripleTred has 3 different rubber compounds, and 3 different tread zones, each designed for unparalleled control in icy, wet or dry road conditions. Have confidence in any weather with the new Goodyear TripleTred.
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Our Wrangler featuring SilentArmor Technology is Goodyear's newest tire and is designed to complement your truck by providing rugged toughness, while delivering a smooth and quiet ride. Wet, dry, muddy, snowy, on-road or off-road, Wrangler featuring SilentArmor Technology delivers serious traction.
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