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TIRE TECHNOLOGY:

Rolling resistance & fuel economy

Rolling resistance & fuel economy

Rolling resistance is the amount of resistance that occurs when a tire rolls on a flat surface. Most of the rolling resistance in a tire comes directly from the tread. Why does the amount of rolling resistance in a tire matter? The answer is very simple. The tire with less rolling resistance reduces fuel usage.

For this reason, at Goodyear we've created an Assurance® FuelMax® tire which reduces rolling resistance by up to 27% in order to help save consumers gas money. This translates to up to 2,600 mi./4,000 km worth of gas over the life of 4 tires.1

If you'd like to learn more about the rolling resistance technology, you can watch our rolling resistance video.

12,600 mi./4,000 km based on a 4% fuel economy improvement, on 60,000 mi./100,000 km Tread Life Limited Warranty, as compared to the standard Goodyear Assurance tire tested on P195/65R15 size 2008 Honda Civic. Actual results may vary based on when tires are replaced, driving and road conditions, and proper tire maintenance.

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